DUBAI There are two main types of pavilions at Expo 2020 Dubai: ‘self-built’ pavilions which were funded by the participating countries themselves, and those which received financial support or were built entirely by the exposure.
Despite an unpretentious exterior, the Jordan Pavilion – which is housed in a structure built on display in the heart of the Mobility District – is a must-see.
This standard style of equipped pavilion has been transformed into a unique space filled with varied textures and experiences. The resulting atmosphere is welcoming, elegant and sensory.
Upon entering the reception area, visitors are welcomed into the Hashemite Kingdom of Jordan. A raised display describes the country’s territory and highlights the importance of its position between Turkey to the north and Saudi Arabia to the south.
From there, visitors descend a winding wooden path called the Siq, with each stop on their journey accompanied by multimedia effects and sound. In Jordan, the Siq is the path through rocky canyons that marks the entrance to the Nabataean city of Petra, built 2,500 years ago.
The Siq at Expo 2020 Dubai is a 30-meter wooden path that leads to the pavilion’s main exhibition stage. Here, visitors are invited to live a unique and authentic Jordanian experience that will stimulate all of their senses.
At the end of the path, they are greeted by a series of tassel curtains that they must cross to enter a room filled with light and sound. It is full of images of Jordanian landmarks and attractions including Wadi Rum, the Dead Sea, archaeological sites and lush green landscapes.
Within minutes, visitors can get a taste of the best experiences Jordan has to offer, from Earth’s lowest point on Earth, on the shores of the Dead Sea, to the country’s highest viewpoints.
For a more immersive experience, they can put on a headset and explore the country in virtual reality.
Visitors are encouraged to explore the exhibition space at their leisure and to participate fully in the exhibits. Each element includes an interactive or sensory element. The highlight is an audiovisual journey that presents the treasures of the country, past and present.
Illuminated fields are projected onto the ground and when walked on, they change shape and trigger the sounds of traditional Jordanian songs and musical instruments, including the oud, nai and tabla.
The role of an exhibition pavilion, whatever its shape, size or design, is to tell the story of the country it represents from a cultural and economic point of view.
While some of the interactive exhibits that help do this in the Jordan Pavilion are fun and immersive, others provide more specialized technical information on a range of business topics, including the country’s economy, its entrepreneurship program. and policies for the empowerment of women.
Jordan ties the content of its pavilion to the larger, future-oriented theme of Expo 2020 with a display dedicated to the launch of Jordan’s first satellite, CubeSat, which is one of the smallest of its kind.
The innovative design is the product of a cooperative program that pairs engineering students from Jordanian universities with experts from NASA, under the supervision of the Crown Prince of Jordan Foundation. It is the first Jordanian company in the space industry and generated particular interest during the space-themed week of Expo 2020.
Throughout the exhibition, Jordan will host events designed to promote business and cultural understanding and to stimulate inbound tourism. On November 12, for example, the country celebrated its national day with a performance at the exhibition featuring traditional music, a military band, and other live performances.
After experiencing all the pavilion has to offer, visitors can browse a gift shop featuring a wide range of beautiful and unique Jordanian goods, including handbags, olive oil, and related beauty products. minerals from the Dead Sea.
Craftsmen are on hand to explain the cultural significance of the products, including masks adorned with national colors, bracelets made from local turquoises and other natural stones, and tea trays painted and decorated in traditional styles.
A message at the entrance to the pavilion reads: “Whatever interests you, you will undoubtedly find it in Jordan. This hospitable land was, and still is today, a destination for many who live there. Its people are known for their generosity and hospitality, making Jordan a visitors’ paradise.
Jordanians who visited the pavilion told Arab News it lived up to their expectations, capturing not only the sights and sounds, but also the spirit of their home country. Visitors are indeed likely to find something that interests them, they added.