TEHRAN – A team of Iranian tour operators participated in Expo 2020 Dubai, which is currently underway in the United Arab Emirates, the deputy tourism minister said.
Speaking fluent English and Arabic, the tour guides introduce visitors to the country’s tourist attractions and capabilities, Ali-Asghar Shalbafian said, IRNA reported on Monday.
During the six-month exhibition, they will also be responsible for guiding visitors to the Iranian pavilion, the official added.
Visitors to the pavilion are invited to soak up the ancient land in terms of rituals, crafts, cultural heritage and travel destinations. The pavilion also reveals more about medical tourism, new startups and the beaten track.
The pavilion showcases the strengths and assets of each Iranian province in terms of tourism, cultural heritage, crafts, as well as its natural sites, traditional ceremonial practices and historical significance.
Expo 2020 was originally scheduled for October 20, 2020 to April 10, 2021, but due to coronavirus outbreaks, the event has been postponed. However, the organizers are retaining the Expo 2020 name for marketing and branding purposes.
Over the years, the World’s Fairs have been global events dedicated to sharing first-rate innovations, showcasing groundbreaking inventions, and finding solutions to fundamental challenges facing humanity. They are organized every five years and last six months.
Many countries and companies are also looking to the exhibition – the first major global event open to visitors since the coronavirus pandemic – to boost trade and investment.
According to the organizers, the Expo, an exhibition of culture, technology and architecture under the banner “Connecting minds and creating the future”, should be a demonstration of ingenuity and a place where global challenges such as climate change, conflict, and economic growth can be tackled together.
Persian Gulf state has relaxed most coronavirus restrictions, but Expo requires face masks to be worn and visitors over 18 to be vaccinated against COVID-19 or test negative .
Experts expect Iran to experience a tourism boom after coronavirus containment, believing its impact to be temporary and short-lived for a country that ranked third fastest growing tourist destination in 2019 .
The Islamic Republic hopes to take advantage of its many tourist sites such as bazaars, museums, mosques, bridges, public baths, madrasas, mausoleums, churches, towers and mansions, 26 of which are inscribed on the UNESCO World Heritage List. As part of the Tourism Vision 2025 plan, Iran aims to increase the number of tourist arrivals from 4.8 million in 2014 to 20 million in 2025.
ABU / MG